Why you should visit the Amalfi Coast

Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.

– John Steinbeck

As you’re driving through the Amalfi Coast, the beauty of nature hits you in the face, it hits you hard. As the car is following the panoramic coastal road, you look down and see the cliffs, the rocks, the crystalline waters and you quietly ask yourself if paradise looks like this. And since the whole coast is part of the UNESCO World Heritage Site, I guess I’m not the only one!

The Amalfi Coast is a rush of emotions. It brings you joy and happiness, and makes you feel on top of the world. Driving one curve after the other is already a sight in itself. The cliff tunnels, the stunning views and the picturesque towns are too good to be true. But just for this once, reality is everything you could wish for.

And once you arrive to your small Amalfi Coast town, whether it is Positano, Praiano, Amalfi, Conca dei Marini, Ravello or any other charming seaside village, let the real fun begin!

why you should visit positano and the amalfi coast

The colourful picturesque towns of the Amalfi Coast are like no other in the world. And the hospitality, well, we’re in the south of Italy, and it doesn’t get any more hospitable than this!

From incredible architecture and one gorgeous view to the next, your eyes won’t know where to look! If relaxation is what you’re looking for, the Amalfi Coast offers incredible spas in luxury five-star hotels, and for those that are searching for a simple dip in the crystalline waters, the pebbly beaches or a private boat ride are the perfect way to start your holiday.

During the day, excursions to UNESCO World Heritage Sites such as Pompeii or Villa Oplitis are a must, and afterwords, a delicious lunch in one of the local restaurants is mandatory. But don’t forget to stroll down the streets of Positano, buying handmade leather shoes or spectacular Vietri ceramics.

And by all means, don’t miss out on a fabulous cocktail before the sun sets. For dinner, the Amalfi Coast is home to some outstanding restaurants, from insider secrets to famous Michelin-starred restaurants. And after dinner, unwind in one of the Amalfi Coast’s stunning clubs, where partying till the after-hours is simply enjoying la bella vita, “the good life”.