A luxury travel editorial platform, curated by Federica Rustico
Where To Go In is a digital media ecosystem connecting brands with high-intent travelers planning curated, high-value journeys, honeymoons, and milestone trips — actively researching where to stay, what to experience, and how to shape their next trip.
Founded and led by Federica Rustico, with experience across digital and editorial since 2017, including as Editorial Director of Romeing Magazine. Her work includes collaborations with Penguin Random House, National Geographic Traveller, and Time Out. Each piece of content is conceived, written, and produced through a single editorial voice.
Where To Go In combines editorial storytelling with a search-led approach and social distribution, positioning brands across the traveler journey and ensuring long-term visibility and discovery.
Audience
An international audience planning honeymoons, milestone trips, and curated travel experiences. Core age group 25–44, 62% women. Globally based, with primary concentrations in the USA (20%), Italy (12%), and the UK (9%), alongside a strong international following across Australia, Singapore, Canada, and Malaysia.
Reach
- 70k + monthly website visits
- 45k+ Followers (Instagram & TikTok)
- 1M monthly social reach (Instagram & TikTok)
Partnership Formats
Collaborations are developed as editorial features and placements, integrated across long-form search-ranked content, signature series, and social storytelling to reach travelers at every stage of their planning journey.
Selected partnerships: Lazuli Voyages · Sofitel · Sabah Tourism · Explorar Hotels · Arnaldo Caprai · Discovera · Trenord
Partnership Inquiries
Media deck and collaboration inquiries available upon request at fr@wheretogoin.net.
